By ASES Tech — Commercial IT Importer & Wholesaler | Multiplan Centre, New Elephant Road, Dhaka | Updated: May 2026

Why Official Channel Laptops Cost More in Bangladesh

Official distributors operate with a cost structure that gets passed directly to you as the buyer. Here’s what you’re actually paying for when you buy from an authorised seller:

The brand charges local distributors a premium to hold authorised partner status. On top of that, those distributors maintain dedicated service infrastructure — branded service centres, factory-trained technicians, imported spare parts inventory. That overhead doesn’t disappear; it sits inside the price of every unit they sell.

Then there’s the distribution chain itself. Product goes from manufacturer → regional hub → Bangladesh distributor → authorised retailer → you. Every step adds a margin. By the time the laptop reaches your hands, you’ve paid for 3–4 business layers to exist.

At ASES Tech, we import directly as a commercial importer. Fewer layers means a lower price — the product is identical, the supply chain is shorter.

So What Happens When Something Goes Wrong?

This is the question that matters most — and we’ll be direct about it.

When you buy from ASES Tech, you are covered by our own service warranty, not the brand’s official service network. We manage your repair or replacement ourselves. Here is what that actually looks like in practice:

• 1
  Contact Us
  Call or WhatsApp our support line. We assess the issue same day — no appointment queue, no ticket system that takes 3 days to respond.
• 2
  Send the Unit to Our Service Centre
  You courier or bring the laptop to us at Multiplan Centre, Elephant Road. We receive it, log it, and begin the process immediately.
• 3
  We Handle It — No Bureaucracy
  No manufacturer forms, no regional escalation, no waiting for approval from a foreign service hub. Our team assesses and acts. Straightforward repairs are turned around fast.
• 4
  Replacement If Needed
  If the fault is covered and cannot be repaired within a reasonable time, we replace the unit. We make that call — not a brand’s regional service policy.

Honest Comparison: Official Warranty vs ASES Tech Service Warranty

Who Should Buy from ASES Tech?

Students and Everyday Users

If you need a reliable laptop for university, office work, or general use — and you want the best hardware for your budget — ASES Tech pricing gives you more laptop for your money. The ৳5,000–৳10,000 you save can go toward a RAM upgrade, an extra SSD, or a protective bag and accessories.

Small Businesses and Bulk Buyers

Buying 5, 10, or 20 units? The savings multiply significantly. We offer B2B pricing for dealers and businesses. Service for bulk orders is handled with priority — one point of contact, not a different service case per unit at a brand centre.

Buyers Who Want Accountability

With an official warranty, your complaint goes into a queue managed by a corporation. With ASES Tech, you know where we are — Multiplan Centre, New Elephant Road, Dhaka. Same location, same team. Accountability is physical, not procedural.

Buyers Who Value Speed Over Brand Process

If the idea of waiting 2–3 weeks for a service centre to “escalate to the regional team” sounds painful — direct importer service is built for you. We move faster because we’re not waiting for anyone else’s approval.

What Our Warranty Covers Important

Our service warranty covers manufacturing defects and hardware faults that arise under normal use within the warranty period. This includes display issues, battery defects, keyboard and port failures, and motherboard faults not caused by physical damage or liquid exposure.

It does not cover physical damage, water damage, or faults caused by misuse — the same exclusions that apply to any standard warranty.

For full details, read our Warranty Policy page.

Frequently Asked Questions